Do you know Backlinks are still the most important ranking factor? The more high-quality backlinks you have, the higher your website will rank in search engine results pages (SERPs). But getting high-quality links can be a challenge, especially for small businesses and startups.
In this blog post, we will share five easy methods for building high-quality backlinks in 2022. So whether you’re just starting out or you’ve been in the SEO game for a while, these tips will help you boost your link-building strategy. So let’s get started!
1. Quality Guest Posting
Guest blogging is an easy and effective way to drive traffic and build quality backlinks.
Although, It’s one of the old but still effective techniques that Google still loves. So there’s no need to be concerned about the penalties.
All you just need to do is focus on sites with a large relevant audience and good organic search ranking. These websites already have a large audience, so it’s easy for guest bloggers like yourself who want their content published in return to get more eyes seeing and, most importantly, quality backlinks.
This will not only help you get backlinks, but it will also help you get followers and build your network.
Now you are thinking about how we can easily find those sites. It’s easy to find guest posting opportunities with the following key terms.
Here all you need to do is to utilize Google search operators, and you will definitely get accurate results.
Why these Search Operators?
As you know, the only way we can communicate with humans is via their language. The same is true for search engines; you simply need to type your keyword into the search engine language to get better results.
When you use these search operators, you will be able to identify sites that provide guest posting opportunities.
2. Analyze Your Competitors’ Backlinks
Do you want to know your competitor’s organic strategy and how they get backlinks?
You should analyze what type of link strategies your competitors use. This will assist you in discovering where they are getting traffic. Then you’ll be able to effectively align your marketing efforts to achieve the best possible outcomes.
And there are multiple tools that help you out to tap this opportunity, But I mostly used Ahref for my competitors’ analysis.
It gives detailed insights into competitors’ backlinks profiles. With a single click, you can easily access and analyze your competitor’s backlinks with Ahrefs.
As you can see in the screenshot below:
After getting the data, Start outreach to them.
But How? For example
Your competitor is getting backlinks from guest post sites or different forums. You have to pitch your content there and see if you will also get quality backlinks.
SEO experts widely use this method for getting high-quality backlinks. Especially when you have a lot of competition in your domain/niche. Your competitors create room for you even if they also don’t know!
3. Monitor Your Unlinked Brands Mentions
Do you know your brand mentions help in boosting your search engine ranking? And google also take them counting. But links have more weighted over unlinked brand mentions.
But You no need to worry about your unlinked brand mentions. Because it is easy to convert them into backlinks!
All you just need to do is find these unlinked brand mentions. You can do this manually using Google search operators; there are multiple tools, including Ahrefs, BrandMentions, Brand24, and SocialBu. These all save your time in finding them.
I mostly use Ahref to find unlinked brand mentions. It gives you the most out of the web. You can say it mini search engine. It’s powered by a database of 1 billion pages.
You just need to use its content explorer feature to find your unlinked brand mentions.
All you need to do is search your brand name in the double quote and use the search operator — then write your domain name.
It will show you all of your unlinked brand mentions. It has more flexibility if you know to know more about it.
Read this article: A Simple Guide to Turning (Unlinked) Brand Mentions into Links.
After getting the results, you need to contact them and build a relationship. And we are well aware that they already have trust in your brand. So you just need to pitch them in a polite way to convert your mention to a link.
Many SEO agencies are now working on this method and helping brands convert their unlinked brand mentions to quality backlinks.
4. Get High-Quality Backlinks using HARO
HARO is nowadays has become one of the significant sources getting quality backlinks.
Before going into depth, I want to introduce HARO briefly.
It is a short form of “Help A Reporter Out.” It connects the journalist to the source. And allows you to get media coverage for your brand.
There are two options.
All you want is a quality backlink using HARO, Then join as a source.
After becoming a source, you will see a list of stories waiting for the source. All you need to do is:
- Find a relevant story/content
- Make a pitch for the relevant content
- Submit your pitch
You will see a live link to your site when your pitch gets approved. It’s a little tricky but offers you backlinks from high domain authority sites.
If you want to learn more about the HARO technique, Read the latest Case Study on how to use HARO for backlinks
5. Broken LinkBuilding
Broken link building is one of the most effective and scalable techniques for getting high-quality backlinks by replacing dead ones with live ones.
In most cases, sites stop working or have moved onto a new URL, and the page will appear with 404 errors.
This gives you an opportunity for outreach to help those sites find and fix their broken link!
There are multiple tools available, but I’ve found Ahref best suited my needs when looking through dead/broken links. All you have to do is enter the URL of the site to get a list of dead links.
After finding dead links, you have to inform the site owner about the broken links and create and pitch your better quality content to fix them.For both parties, this is a win-win situation. You are assisting them in removing dead links by recommending high-quality content; in exchange, they will link to your content.
These five quick ways to get high-quality backlinks are a great starting point for anyone looking to boost SEO and build his online presence. Grow together as digital marketers!😊What do you think?Which strategy will you apply first?Let me know in the comments.