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Today, society is becoming more connected and more reliant on the internet. So, business ties are increasingly being built online rather than in a boardroom. Nowadays, the majority of the brands have at least one online presence, and most have several. Therefore, social media tools for startups are a must to manage your online presence efficiently.

Undoubtedly, social media marketing continues to be one of the most cost-effective online marketing strategies. Unlike paid advertising, it’s possible to grow your business visibility and building brand awareness without directly paying for it.

How Social Media Tools are Necessary for Startups

Social media marketing revolves around managing your online interactions and content channelization across different social media platforms. It is not limited to post updates on your social media platforms only. Instead, it holds different practices and strategies to engage with your audience as well. As a result, it can widen your reach and optimize your adaptability to regular updates.

Also, proper management lets your audiences see the relevant content from your brand consistently, as your audience prefers interacting and engaging with you. It will also ensure the effective delivery of your advertising messages. In addition, social media marketing offers better lead generations and conversions at comparatively lesser costs.

So, to manage your business even from the start, it is extremely important to accept and adapt to the demand of having a social media presence. For that, you will need social media management tools to manage all your social media profiles.

We have researched and listed the 14 best social media tools for startups that can effectively manage their social media profiles.

14 Must-Have Social Media Tools for Startups

Social media management tools are a must if you are planning social media marketing for your business. Fortunately, several third-party tools can enhance certain features of these social platforms. It can make social media marketing a more lucrative and intuitive experience.

These tools can help your online business in multiple ways. They can streamline your workflows and help you save time by allowing you to schedule your content. These management tools even ensure that your content reaches the right audience at the right time. Here are 14 social media management tools designed to help marketers advertise their brands more effectively.

Buffer

Buffer is one of the most recognized social media management tools in the industry. It is a social media tool that has helped many businesses to reach the right market. Many brands, agencies, and influencers claim that they enjoyed a boost in engagement on their social media pages after using Buffer.

Buffer offers multiple social media management services like publishing, analytics, and engagement. The customers who have used Buffer love it for its clean and intuitive results. In addition, you can get great assistance from publishing, engaging, team collaboration, and analytics during social media campaigns.

For social media marketers, Buffer alleviates and automates the task of updating, connecting, and converting potential customers on different social channels.

Hootsuite

Hootsuite provides a one-stop solution to all your social media needs, constituting one reason for making it popular among businesses. It is estimated that roughly 18 million people use it.

This one-stop social media management tool enables a person to run ads, create content and schedule it on different social media channels. In addition to these, it is also possible to measure the ROI of the social media campaigns using Hootsuite.

Hootsuite’s ability to monitor multiple accounts makes bulk social media postings and scheduling possible. These are some of the reasons why 800 out of 1000 Fortune companies prefer using it.

SocialBu

Are you spending too much of your time managing social media? Then believe me! It is the perfect tool that can help you manage and automate your social media efficiently and save time. SocialBu is an advanced social media app – highly popular among its users mainly because of three unique features. Therefore, making SocialBu one of the best social media tools for startups.

1. No limit to how many social media profiles you manage. SocialBu makes it very easy to schedule and publish content for multiple social media accounts.
2. It makes marketers’ interaction with the audience extremely easy and accessible. How? Well SocialBu, provides one unified interface through which you can monitor all your social media accounts. From there, you can respond to messages, comments, and posts from your followers, ultimately boosting customer engagement.
3. SocialBu automates your entire social media, i.e., Facebook, Twitter, and Instagram. With the help of few simple automation rules, all your activity becomes better automated, less time draining, and more effective.

Sprout Social

Sprout Social is an all-in-one social media marketing tool to help managers better control their efforts. It features multi-level access, allowing directorial control and access from lower-level team members to better coordinate and delegate tasks. In addition, it comes with full post scheduling capabilities, a detailed analytics platform, and even a social listening platform. All these features to better understand how your demographics use your platforms of choice. If you are looking for social media tools for startups, Sprout Social can be the one.

One of the best Social Media Tools for ensuring Customer Relationship Management (CRM), Sprout Social, effectively understands your audiences.

TweetDeck

Do most of your traffic depend on Twitter posts? If so, then TweetDeck is the solution you are looking for. Think of it as a control hub for Twitter admins with diverse functionalities. The possibility is to monitor real-time engagement and unveil the business opportunities Twitter has to offer.

TweetDeck acts as a Twitter-exclusive CMS. It helps you prepare custom feeds, target specific users, monitor trends, and respond to messages from the same dashboard. You can also connect it with platforms other than Twitter and ensure that all of your information will be gathered in a single hub. In addition, TweetDeck is a completely free tool. Regardless of that, you’re interested in managing a single profile or looking at some of the system’s advanced business functionalities.

Sendible

Sendible is best known for its diverse and creative approach to social media management, as it doesn’t only manage publishing and deliverability. It also automates many cumbersome social media processes. It will be a faithful business assistant for agencies that need a unified inbox for multiple brands and a silent backdoor engine that monitors how their profiles are progressing to suggest better content for their audience.

Sendible also saves you much time in repetitive tasks by allowing automation. Other amazing qualities that make it popular are royalty-free image search, Canva graphic editor, and YouTube search.

Meet Edger

Content scheduling is one of the most popular tools on this list. While marketing teams may be relieved to schedule their posts weeks in advance, MeetEdgar adds an extra step.

Instead of using one-time updates, the app automatically reshares certain posts over time, eliminating the need for long lists of posts. In addition, MeetEdgar boasts direct video uploads and an unlimited library of updates and allows users to choose which posts are and aren’t reposted over time.

IFTTT

What if you could share an image on Instagram, have that image stored instantly on your Dropbox account, and shared with users via email in a single, simple process? With a free IFTTT  (an acronym that stands for “if this, then that.”) account, you can pull data and turn on applets for more than 500 social services, among which Facebook, Twitter, Instagram, HUE, Dropbox, Spotify, stock triggers, marketplaces, and more.

IFTTT is a one-of-a-kind solution for unified posting on different social media platforms and establishing connections between apps even without coding experience.

What is even better is that IFTTT lets you build your commands and get the real Editor’s choice experience, as it combines the connectivity power of Zapier, the attractiveness of social networks, and customer control of leading CRM and help desk providers. Using it, you can install buttons and DO-triggers on literally any platform or website and let users connect with your content regardless of the app they’re using.

Canva

Designing elegant social media posts is no easy task. In the old days, nothing short of super “Adobe Photoshop” skills were required, which was a nuance in itself since you had to pay hefty fees to graphic designers. But it is different now.

With Canva, you can access designs from a wide range of templates. It includes infographics, cover photos, posters, social media posts, logos, and advertisement designs. All of which can be built using simple drag and drop functionality, a blessing indeed. In addition, for those of you who are nostalgic with Photoshop but concerned with how time-consuming it can be, Canva offers an option to use custom dimensions replicating the good old canvas.

Moreover, they also have a paid plan which gives you access to a plethora of free photos & illustrations, custom brand color palettes, and the ability to resize, among others.

Unsplash

Having high-quality content and images is crucial; after all, nothing drives away a follower like poor quality. Unsplash is a database of gorgeous, high-resolution, watermark-free images that are free for use. You can use the search engine or browse collections like “Still Life” or “Photos for Parent Bloggers.”

Once you find an image you want to use, you can either download it or save it in your collection for future use. Unsplash allows anyone to have high-quality, high-resolution images. Unsplash can be great assistance to collect high-quality images for your social media platforms.

Buzzsumo

We know that social media is attracting so much traffic from marketing teams and consumers alike. So, it would be helpful for marketers to see how much attention certain types of topics content are getting—all that without wading through piles of data. BuzzSumo’s data analytics allows its users to do that with minimal effort.

BuzzSumo’s search bar takes in search words and returns a list of relevant links on the internet and social media. With this much easily accessible information, marketers can quickly determine the popularity of different types of content. Also, they can easily adapt their marketing strategies.

Oktopost

As one of the top B2B Social Media Management Tools, Oktopost is a boon for B2B advertisers. Those who need to create conversion-driven leads through different social media channels. It also helps advertisers measure the performance of social endeavors.

It is quite useful in social media management, employee advocacy, and the promotion of social campaigns. So, B2B marketers can find a wide range of social media tools for different types of marketing and advertising through Oktopost.

Tailwind

Tailwind is one of the best-rated Social Media Management Tools for Pinterest and Instagram marketing and advertising campaigns.

This tool helps you to plan your social media posts, analyze discussions, and measure results. It also gives suggestions for enhancing your Pinterest and Instagram marketing strategies.

Its extraordinary features include a scope of highlights particular to these visual social media platforms. You can adeptly utilize Tailwind for Pinterest Content Advancement and Instagram UGC Content Management.

CoSchedule

CoSchedule emphasizes efficiency for marketing teams and individuals alike. Integrating with company blogs via WordPress allows brands to publish and push content to social media simultaneously.

Additionally, CoSchedule provides a comprehensive “Top Content Report,” which documents social shares and engagement. It is a fantastic feature for content creators looking to figure out which pieces resonate most with readers.

Unlike other social media scheduling tools, CoSchedule primarily focuses on content versus solely social performance. Features such as the “ReQueue” bucket allow teams to recycle and schedule their best messages automatically. It results in more fresh content in your brand’s feed faster.

Final Words

Social media management tools are present in a wide range based on their efficiency and functionality. What suits you best depends on your social media goals and needs. I hope I’ve managed to mention at least one tool that might suit your needs.

Also, luckily, all mentioned above tools have free plans. So, you can experiment and find the platform that works best for your social media marketing strategy. You can’t go wrong moving onto a social media management tool. It will surely save you time, grow your social presence, and possibly even make you money!

 

 

 

In the age of Visual Media, there is only one true King: Instagram.

Most brands out there have come to terms with this fact, making competition on this Platform intense.

So, what’s the way out?

Automation

Putting in less manual effort and time into menial tasks on Social Media will allow you to focus on your strategic goals, campaigns, and objectives for the brand’s long-term sustainability.

There are many digital tools online that can help you in this quest to automate your processes, but here’s our list of the best Instagram Automation tools in 2020:

1. SocialBu

A Multi-functional Tool with Automation, Publishing, Scheduling, and related growth features, SocialBu supports all the major social media platforms. (Instagram, LinkedIn, Facebook, and Twitter)

• Posts & Stories Scheduling for Instagram enables direct drafting and posting of content for your Instagram Feed.
• Auto-Replies for Comments and Direct Messages will allow you to save hours spent responding to repetitive and straightforward queries, boosting your response rates.
• Instagram Analytics & Hashtag Tracking provides users detailed statistics on the performance of content, while any hashtags can be chosen to see where conversations have originated and spread.
• RSS Feed Auto-Posting takes content from any selected Feed and posts it to your Feed or Stories at set intervals or instantly, without any required human interaction, and thus provides a steady and automated stream of content.

2. Social Captain

Personal Instagram Assistant claiming to harness the Power of AI, Social Captain ‘automagically’ gets you 150 times the results of human interaction.

Source: Suevu

Disclaimer: Use of Automation Tools that use bots to follow and interact with users might result in a ban on Instagram.

• Customized Audience Targeting tailored according to usernames, hashtags, or locations. Going a step further, Social Captain can also target based on language patterns and niche preferences.
• Real-Time Reports that measure campaign performance and display an overview of all automations performed by Social Captain in the Dashboard.
• SmartGrowth is the Artificial intelligence-powered boosting module that boasts improvement after learning from each execution.

3. Gramista

One of the more creative and innovative products on this list, Gramista focuses on automating human interaction by performing community engagement independently.

Source: Gramista’s Dashboard

Disclaimer: Use of Automation Tools that use bots to follow and interact with users might result in a ban on Instagram

• Custom Growth Campaigns work by liking and following several users targeted under detailed demographics so that they follow you back and provide additional engagement.
• Interaction Reports provide a record of how each targeted account has been approached by this automated tool and how each of those users has responded.
• Artificial Intelligence comes into play for subverting Instagram’s detection tools that ban bots. With the Smart Mode that enables this, the tool will randomly run scripts and interactions but keep records of these for your viewing.

4. DashThis

An automated marketing reporting tool that can help save hours in work and analysis, DashThis allows the creation and customization of dashboards, reports, and widgets.

Source: Dashthis

• Over 34 Integrations that include Instagram Ads, KeyMetric, and Perfect Audience, assuring your Analytics optimized and DashThis gets you geared to automatically target the optimal audiences.
• Customizable Dashboard allows brand managers to get all their common stats and KPI’s from Instagram (plus all supported platforms) in one place, using drag-and-drop widgets for ease of use.
• Multiple Metrics and Dimensions are available, which include Engagement Rate, Post Type, Shares, Post Text, and Tags. These are used for displaying, filtering, and classifying content.
• Automate your Report distribution for digital marketing with automatic report email dispatches, which will grant your clients real-time access to their dashboards.

5. Iconosquare

Offering exclusive statistics for the Platform, Iconosquare sets itself apart by leveraging its Instagram Partnership to the max with advanced filtering and informational tools.

Source: Iconosquare’s dashboard

• Customizable Preset Widgets with drag & drop functionalities enable individual curation of each selected Platform and account’s vital statistics and filtering rules. Growth, Engagement, and Profile Activity Widgets are just a few of such examples.
• Advanced Tracking Options display details on uncommonly found statistics, such as Audience Locations, Website Clicks, and Individual Mentions from each follower of the brand.
• Analytics for Posts & (read: more importantly) Stories will provide insights from historical data, which will display trends of each of your account’s performances with visual representations of changes.
• Industry Benchmarks from over a hundred industries will help in comparing your metrics of account performances with your competition. Applied to parameters such as Follower Growth, Reach, and Engagement.

6. Kicksta

A Growth Manager and an Automation Tool for Instagram, Kicksta focuses on getting organic Followers through their targeting methods of likes or follows and getting your brand name maximum reach.

Source: socialmediaworldwide

Disclaimer: Use of Automation Tools that use bots to follow and interact with users might result in a ban on Instagram.

• Artificial Intelligence imitates human behavior with sleep cycles, and activity pauses at set intervals. This disguises the tool from being identified as a Bot and not getting banned from the Platform.
• Detailed Interaction Reports show how many specific likes were conducted on each member of the target audience plus how many followed the account back. AI will also automate the engagement based upon which of these profiles have proven to be the best performers in terms of interaction or those which have minimal response levels.
• Partner Program automatically provides a list of suggested targets that are aligned best with your account characteristics. The Advanced Filtering System can be used to manually set specifications on variables such as gender or follower-following ratios.

7. Instavast

Pitching a 3-Component Plan for Success with the Curiosity, Automated Activity, and Growth Phases, Instavast is an innovative Growth Management Tool.

Source: goodtoseo.com

Disclaimer: Use of Automation Tools that use bots to follow and interact with users might result in a ban on Instagram.

• Smart Targeting will target users based on whether they have displayed an active interest in the niche that you are operating in. Moreover, a combination of hashtags in uploaded content and other intelligent filters can also be applied to filter prime targets.
• DM & Comment Automation allows users to automate not only the response of incoming DM’s but also choose a script and target audience for sending DM’s to and commenting on individual profiles.
• Post Scheduler supports an unlimited number of planned posts with added functions such as ‘First Commenting’ and automatically adding watermarks to posts for ensuring credit is received whenever the content is reshared from your account.

8. Upleap

Boosting follower counts through their targeting methods supervised by real humans, Upleap seeks to eliminate the risks involved in using bots for Automation Tools.

Source: bloggerwithacause.com

• Dedicated Account Managers provide expert consultations and execute growth initiatives based on your targeted audience groups. With the involvement of an actual human expert, the risk of being flagged as an engagement bot is being eliminated.
• Fake Follower Filtering eliminates the threat of wasted budgetary resources by filtering out bot accounts, using Upleap’s Proprietary AI Software. Along with AI, Account Managers also manually filter and flag any suspicious followers for further review.
• Analytics Reports provide exhibits on growth statistics, engagement attempts, and responses, plus showing how many of the people the Account Manager interacted with, converted into Sales.

9. Hype Auditor

The top analytical Platform focusing on Influencer Marketing, Hype Auditor owns the market with its discovery, analysis, and research tools for vetting influencers.

Source: Influencermarketinghub.com

• Central Database, with over 10 Million Influencers, instantly provides insights into the credibility of Instagram audiences.
• Tracking Hub boosts the performance of your Ad Campaigns by analyzing, comparing, and optimizing based upon the growth rates of your accounts versus competing influencer marketing campaigns via their AI-powered tools.
• Over 35 In-Depth Metrics such as audience location, gender split, and reachability are available to analyze the audiences of Instagram Influencers. These statistics are automatically displayed in detailed Reports delivered at set intervals and trigger events.

Final Question: Which One is For You?

Choosing between all these fantastic Instagram Automation Tools may seem like a daunting task, but don’t worry!

Figure out which functions are most important to your brand’s growth and what additional value each is offering. Most of these have free trials, so even if multiple automation tools meet your criteria, you’ll be able to choose the best fit.

Share in the comments below which of these tools (or any others) you like best and why?

 

 

A well-optimized and updated GMB page helps to increase your business reach, visibility, and local SEO. The more complete your profile is, the more likely it will appear in search results for local customers looking for your products or services. The best part is that it is entirely free.

Despite knowing how to take a great photo and upload it, most people have yet to learn what should be Google My Business post size.

In this article, you’ll learn everything there is to know about Google My Business post image size and dimensions.

How Google My Business Improves SEO?

Although you can generate more leads and create brand awareness through various online platforms, Google My Business is the most underrated platform to stimulate sales and interest.

So how does GMB do it?

1. A well-managed GMB listing contains all your business details, including your contact number, location, menu, latest updates, prices, rush hours, etc., allowing you to connect with your potential customers.
2. GMB listing makes it easy for potential customers to reach out to you.
3. You can use top keywords that relate best to your business, so when someone searches “best fast food place near me,” yours might pop up in the search results.
4. Google My Business page also has a review and Q&A section that you and your customers can use to interact.

Sizes of Google My Business Posts

Google My Business allows you to create five types of posts.

1. What’s New: It will allow you to update constantly and provide fresh news relevant to your business.
2. Events: You can make announcements about any upcoming events.
3. Offers: Here, you can tell your customers about any discounts available on your services or products.
4. Products: You can upload your products with their prices and the “purchase now” button in this section.
5. Covid-19: It will inform visitors about the changes in your business due to the pandemic.

“What’s New” Post Image Size

If you opt for the “What’s New” Google My Business post, you can add up to 1500 text characters. You can engage with your users by giving more details about the post with text, a video, GIF, or an image.

• For this Google My Business post, the image size should be 480×270.
• The aspect ratio should be 4:3. Otherwise, it’ll not appear in search results and will be revised by Google.
• If the post is a video, it should be 100 MB in size and 30 seconds in duration.

“Events” Post Image Size

Event posts are different from the other types. These posts have less than seven day of the time limit and stay on the page only until the date of your event. You can extend the date if you want to keep your “Events” post longer.

These posts will offer you to write a title describing your event’s name. In addition, you can add photos, videos, and start & end dates.

• For this post, the image size should be 480×270.
• The aspect ratio should be 4:3.

“Offers” Post Image Size

If you want to capture the attention of your viewers, then these posts are the best option. The offers posts will let your audience have a look at your services or products. Like the event posts, you can also mention start and end dates.

You’ll have an advanced option that’ll allow you to add the details of your offer, a redemption link for claiming the request, and terms and conditions related to the offer.

• The post image size should be 480×270.
• The aspect ratio should be 4:3.

“Products” Post Image Size

“Products” posts allow you to show your products and prices. You can also provide a link or purchase button for customers. Unfortunately, you cannot add videos to these posts. However, it allows you to add product photos, product names & categories, descriptions, and a call to action button.

• The post image size should be 480×270.
• The aspect ratio should be 4:3.

“Covid-19” Post Image Size

Covid-19 is a recent category launched by Google because every business worked differently during the pandemic. These posts stay on the page for 14 days. Therefore, you can only add a call-to-action button and a status update in this post.

• The post image size should be 480×270.
• The aspect ratio should be 4:3.

Points to Consider for GMB Posts

• Whatever you post on GMB has to look promotional and not similar to the post you upload on social platforms. So in the call to action, don’t promote your blog.
• Focus on solving the visitor’s problems by promoting your products and offering discounts to make your listing stand out from the competition.
• Catch people’s attention by capitalizing a few lines of your post. Then, put the right call to action and write an engaging copy.
• Only write 80-100 words because the number of characters varies depending on your customers’ device.
• Practice important keywords and messages at the start of your post.
• Write descriptions in a natural tone and make them conversational.
• CTA links you send to your customers should relate to the content of Google My Business posts and fulfill the user’s expectations.

Below is the cheat sheet for Google My Business Post Image Sizes.

How SocialBu Helps to Manage Your Google My Business Page?

You can easily manage your Google My Business page with SocialBu by scheduling your every Google My Business post. But first, let us show how you can link your Google My Business account with SocialBu.

1. Login to your SocialBu account.
2. An icon with your profile name will be in the top right corner.
3. Click on it and choose Social Accounts.
4. Then click the ‘Add Account’ button and proceed with the directions.
5. It will link your GMB account with SocialBu.

How to Schedule Google My Business Posts with SocialBu?

To schedule a post, all you have to do is:

1. Login to your account.
2. Create a new post.
3. Select your GMB account.
4. Choose the Post Type and add a Call to Action.
5. Schedule it to the date and time you want it to go live.

Why Choose SocialBu to Manage Your Google My Business Page?

1. SocialBu provides a user-friendly and adaptive dashboard. You can easily manage all your social media profiles here.
2. Other than scheduling, SocialBu allows you to customize your post types like “Events” and “Offers,” etc.
3. The social calendar lets you get an overview of your scheduled content and edit it.
4. The customer support is excellent.
5. It is one of the most cost-effective social media management tools and helps your budget.

Final Words

Knowing the size and dimensions of your Google My Business image is essential because it will affect how your business appears in search results. Having the correct dimensions means more people can see your logo and name, increasing the chances they’ll click through and visit your website.

We have tried to give you all the information needed in this article. So, if you haven’t yet uploaded an image, give it a try—it might just make all the difference!

FAQs

What should be the size of Google My Business posts?

If you use the Google My Business dashboard for uploading images, the perfect size is 1200×900 pixels, which is a 4:3 image ratio. Make sure to pay attention to the GMB post’s image size so that it appears to your audience as you want. If you post a comprehensive image of the actual size, then Google will crop it.

What should be the size of the Google My Business profile and cover images?

You can create a Google post with three types of image sizes. The best size of google profile picture is 250×250. Google My Business cover photo size should be 1080×608 pixels. The image size should be optimized while posting additional images.