Link management guides
Set up your links, measure campaign traffic, and troubleshoot the redirects people use to reach your site.
Short links and custom domains
Choose an address, connect a domain, and keep published links working.
- What is a URL shortener?
How a short URL maps to a destination and what happens during a redirect.
- Branded short links: examples and setup
Choose a domain and slug, configure DNS, and maintain your links.
- Switch URL shorteners without breaking links
- Check a redirect chain before publishing
- Troubleshoot a short link that isn't working
Campaign tracking and UTMs
Keep campaign names consistent and preserve attribution through redirects.
- UTM parameters: a complete guide
Define source, medium, campaign, and content before generating links.
- Do shorteners preserve UTM parameters?
Test the final destination and find where campaign values change.
- UTM ID vs. UTM campaign
- Fix campaign parameters after launch
- Track QR code campaigns
Click analytics
Understand what a click count measures and compare it with website outcomes.
- Link tracking: clicks and campaign results
Connect short-link activity to landing sessions and conversions.
- Unique clicks vs. total clicks
- Why traffic appears as direct or unknown
- How preview bots affect click counts
- Calculate link click-through rate
Bio pages, teams, and integrations
Organize links for your audience and connect link management to your workflow.
- What to include in a link-in-bio page
Choose links, order them, and evaluate visits and clicks.
- A link management workflow for teams
- Create and track links with an API
- Connect LinkMngr to an AI client with MCP
Create a link-in-bio page or browse the API reference.